Privacy policy

Last updated 3 August 2026.

This policy explains what THE BUSINESS lb collects when you use this website, why, and what control you have over it. This is a working draft, published so the site can launch with an honest, functioning policy in place; it has not yet been reviewed by a Lebanese lawyer, and it will be updated once that review is complete.

What we collect

When you submit a form on this site — the assessment application, the contact form, or the newsletter subscription — we collect the information you provide directly: your name, business name, email, phone or WhatsApp number, and anything you write in free-text fields. We also record where you came from (referring page and campaign tags) so we understand which channels are working.

We do not collect payment information anywhere on this site. We never sell or rent your information to anyone.

How we use it

We use what you submit to reply to you, to prepare for a call, and — if you apply for the Digital Business Assessment — to write your roadmap. Newsletter subscribers receive the emails they signed up for and nothing else. We store submissions to keep a record of our conversation with you; we do not use it for any purpose beyond running this business and delivering the assessment, project or reply you asked for.

Consent and marketing

We only contact you about an assessment application or message if you’ve ticked the consent box that says so. Newsletter subscriptions use double opt-in — you’ll receive one confirmation email before anything else arrives, and you can unsubscribe from any newsletter email at any time.

How we protect it

Submitted information is stored securely and access is limited to the people who need it to do the work — in practice, that’s Ralph. IP addresses used for basic spam protection are hashed before storage; we never store them in plain text. Assessment answers are treated as commercially sensitive and are never exposed through any public part of the site.

Your rights

You can ask us at any time what we hold about you, ask us to correct it, or ask us to delete it entirely. Email hello@thebusinesslb.com and we’ll act on it within a reasonable time.

Cookies and analytics

Where analytics are enabled, they load only after you’ve accepted non-essential cookies. Declining doesn’t affect your ability to use the site or submit a form.

Questions

Contact hello@thebusinesslb.com with any question about this policy.